By Kathy Chouteau
Two of East Brother Beer Co.’s flagship beers are being supersized—or, as they call the “towering new format” cans in brewspeak, they’re “stovepipes.” The Richmond craft brewery is now offering both its Bo Pils and Gold IPA in the larger size.
The 19 oz. stovepipe cans are being rolled out in response to convenience stores, music venues and sports stadiums requesting a larger can; East Brother Beer said they run about a beer and a half in size.
While the Bo Pils is described by East Brother Beer as a “Bohemian style pilsner, golden with a lemony noble hop character—light, grainy finish (ABV: 5.0%/IBU: 48), the Gold IPA is touted as “an American hoppy ale, with a bright nose, distinctive texture—bold on the palate, dry finish.” (ABV: 7.3%/ IBU: 60). Aside from being offered in the new 19 oz. cans, both beers are also available in 10 oz. cans and draft.
East Brother Beer stated that a major benefit of the stovepipe cans is that more beer equals “fewer trips to the concession stand” and they are “easier to hold as you maneuver your way around a music festival and will keep your beer in place when you are shoulder to shoulder with a crowd cheering on your favorite team.”