San Pablo adopts 2021 slogan: ‘Year of Resilience’

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San Pablo launches citywide beautification program in August
Photo credit: Mike Kinney

The San Pablo City Council on Monday unanimously adopted the city’s official slogan for 2021: ‘Year of Resilience.”

Every January since 2012, the city has adopted a slogan to promote community pride and civic engagement. In November, the city’s Executive Leadership Group came up with slogan ideas for 2021. Afterward, city staff were invited to participate in an online survey to determine their preferred slogan, followed by a community survey via social media.

“Year of Resilience” won in significant fashion, garnering 62 total votes. The slogan coming in second place was “Year of Perseverance” with 38 votes, followed by “Year of Strength” with 36 votes.

Mayor Elizabeth Pabon-Alvarado said resilience “really identifies” the community.

Councilmember Abel Pineda added, “We are resilient right now. We have been fighting, we’ve been struggling, but we are making it work. We’re not letting the situation at hand get the best of us. We’re continuing to push forward….we have been able to overcome and to work together and build partnerships, lasting relationships that are going to help move our community forward.”

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