East Brother Beer sets sail on deep sea inspired partnership

East Brother Beer sets sail on deep sea inspired partnership
Photos courtesy of Lazy Dog Club.

By Kathy Chouteau

Richmond’s East Brother Beer is teaming up with Lazy Dog Beer Club, a quarterly membership subscription service for beer aficionados, for its 17th quarterly release, “The Deep Sea Society,” which was inspired by the briny deep.

The local craft brewery has specially crafted an English brown ale, “The Monster Itself,” to include in the Lazy Dog Beer Club’s The Deep Sea Society lineup. The beer features pale ale malt, honey, caramel, chocolate and dark-roasted malts and English ale yeast, according to Lazy Dog Beer Club. They added,

“This English brown ale has [a] creamy mouthfeel. A hit of malt and toast drizzled with caramel hits the nose.”  

“Because of East Brother Beer Co.’s collaboration with us, they were able to get their beer in the hands of Lazy Dog Beer Club members across the country as well as on tap at Lazy Dog Restaurant locations,” said the company’s Director of Public Relations Sara Swiger.

Other brews joining East Brother in the Deep Sea Society are Able Baker Brewing Co.’s. “Deep Sea Decoy” from Las Vegas, NV; Oswego Brewing Co.’s  “Beyond the Shadow” from Oswego, IL; and Thorn Brewing Co.’s “Dark Abyss” from San Diego, CA.

The Deep Sea Society was brewed in collaboration with Melvin Brewing, per Lazy Dog Beer Club, which said that the release is exclusively made available to qualified Lazy Dog Beer Club members. The quarterly beer kits will be released in February, May, August and November, they said. Click to register for a membership online or do so at a Lazy Dog Restaurant.

Susana Carranza, vice president of marketing and commercial strategy said, “We’re excited to work with these breweries from around the country to create these unique beers.” She added that the company can’t wait for its members to dive into this deep-sea adventure, explore and enjoy this new release.

For more info, visit Lazy Dog Beer Club’s website. Learn more about East Brother here.