With the majority of fatal teen crashes in the U.S. involving reckless and distracted driving, West Contra Costa Unified School District (WCCUSD) students decided to take action to help prevent them by launching a social media campaign ahead of Halloween weekend, a critical time to drive safely.
Students from WCCUSD’s Vista K12 Virtual Academy recently launched a strategic Distracted Driving Social Media Campaign that used a “positive community norming framework,” which aims to amplify “the positive behaviors and beliefs of drivers and passengers, rather than focusing on risky behaviors,” according to WCCUSD.
Students created original content campaign and posted it Instagram @TrafficSafety4Teens.
The campaign was entered as part of the Create Real Impact Contest, hosted by the national nonprofit Impact Teen Drivers (ITD). Winning campaigns for the contest will be announced the week of Nov. 15, according to WCCUSD.
In addition to being a public service, participating students “develop their skills in critical thinking, creative writing, and problem-solving skills by conducting research and building strategic communications,” the district added.