Richmond jewelry artist aims to laser-cut her costs

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Pieces by Richmond-based, art-inspired jewelry maker Darling Marcelle. (Photos contributed)

A Richmond resident has launched a crowdfunding campaign with the aim of procuring a laser cutter to boost her local business, an art-inspired handmade jewelry company Darling Marcelle.

Jewelry artist Kaelen Van Cura is owner of Darling Marcelle, which has been producing statement necklaces, earrings and pins for creative people since 2015. In order to meet demand for their unusual and eye-catching designs, Cura wants to bring the technology that helps create Darling Marcelle jewelry in-house.

Up to this point, the brand has been paying another company to cut out the pieces for the jewelry designs. With 44 percent of the cost of an average item going to laser-cutter fees, obtaining the technology will reduce expenses and save time in production, allowing Darling Marcelle to grow.

Kaelen Van Cura

The crowdfunding goal of $3,995 “is the precise cost” for the laser cutter. Supporters will have access all to of Darling Marcelle’s most popular jewelry designs plus bonus jewelry pieces that come in most of the reward packages.

“And the rewards ship in time for the holidays, so backers can get a head start on their holiday shopping while supporting a small woman-owned and operated business proudly based in Richmond,” Cura said in a statement.

The last day to contribute to the crowdfunding campaign is Dec. 9. 

For more details, go to the campaign here or contact the creator below.

Correction: The story has been updated with the correct spelling of the business name, which is Darling Marcelle.

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