East Brother Beer Co. unveils newest brew: Pride & Purpose

East Brother Beer Co. unveils newest brew: Pride & Purpose
East Brother Beer Co.'s Pride and Purpose. Photo credits: Clara Rice Photography

By Kathy Chouteau

East Brother Beer Co. has a new brew with a fitting name: Pride & Purpose.

The Richmond brewery’s co-founder Rob Lightner extols the capacity for beer to be “a tool to bring communities together, to spark meaningful conversations that benefit everyone.”

That’s the case, he said, behind the new Belgian Pale Ale, described as an “amber hued ale with a touch of caramel malt, clove, and a spicy hop profile.” The beer celebrates what “makes the city of Richmond, CA so exceptional—how we all lean on and build each other up through a shared pride and purpose,” Lightner said.

Twenty-percent of the proceeds from sales of the new Belgian Pale Ale will go to the Richmond Rapid Response Fund (R3F) supporting local residents and businesses impacted by the COVID-19 pandemic.

Starting Friday, Pride & Purpose will be available through curbside pickup, local delivery, or via shipping throughout California. The price is $15 for a four-pack. For curbside service, East Brother is located at 1001 Canal Blvd. in Richmond. Click here for details.

As part of the celebration of both Richmond and Pride & Purpose, the latest installment of East Brother’s Virtual Taproom will occur Friday night and will bring together local thought leaders, community activists and beer connoisseurs on Zoom.

Set for 7 p.m., the Virtual Taproom will feature a discussion on key community issues by Lightner and guests including Contra Costa County Supervisor John Gioia, Richmond Mayor Tom Butt, RYSE Youth Center Executive Director Kimberly Aceves Iniguez, Ed Fund West Executive Director Jasmine Jones, Office of Economic Development Administrator Janet Johnson, Family Justice Center Executive Director Susan Kim, and Richmond Promise, Inc. Executive Director Jessie Stewart.

Click here to join the Virtual Taproom Friday night.