Richmond brewery gets cease-and-desist order from British baking legend Mary Berry

Armistice Brewing Company plans to expand taproom, beer garden
Armistice Brewing at 845 Marina Bay Pkwy #1.

The agency representing Mary Berry, former legendary host of the British show “The Great Holiday Bake Off,” was reportedly none-too-happy that a Richmond brewery used her name for one of its beers.

As reported in SFGate, Richmond’s Armistice Brewing Co. received a cease-and-desist order from Berry’s agency for naming a “massive pastry stout” after her, even though it was intended as an homage to the pastry queen.

As a result, the Zobels said they will sell the beer by a new name: “Cease and Desist Berry,” according to SFGate.

“The label has her image on it, so we’re going to cover it up with upside-down smiley face stickers,” Zobel said.

The brewery made the announcement on social media:

“We got cease-and-desisted! SOMEBODY’S agency has a very soggy bottom, indeed. So, we’re cancelling the release of a certain berry stout that we named after a beloved octogenarian celebrity baker from England, and pouring thousands into a sophisticated rebrand. Stay tuned!”


    • Agreed 100% she was right to not want her name and image used to sell a product she has no connection to. Their statement is unprofessional and reeks of entitlement.

      • agreed 100% as well. seems to me, she may now has grounds now for further action. i hope she brings them to court and makes them waste money on legal fees.

        • You hope this local business loses money because of a misguided attempt at humor? I wouldn’t want to cross your path! And this neither sounds professional or unprofessional. It sounds like “whatever.” We have a lot of entitled jerks in this world, entitlement that hurts our society. We also have a lot of harsh celebrities and corporations that just as quick sue a mom and pop store than let innocent infractions take place. Both JD and Marx sound like the “can I speak to the manager” for anything bitter types. I hope they don’t get sued and lose money… I hope they learn their lesson and continue being a great local spot in our community.


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