The agency representing Mary Berry, former legendary host of the British show “The Great Holiday Bake Off,” was reportedly none-too-happy that a Richmond brewery used her name for one of its beers.
As reported in SFGate, Richmond’s Armistice Brewing Co. received a cease-and-desist order from Berry’s agency for naming a “massive pastry stout” after her, even though it was intended as an homage to the pastry queen.
As a result, the Zobels said they will sell the beer by a new name: “Cease and Desist Berry,” according to SFGate.
“The label has her image on it, so we’re going to cover it up with upside-down smiley face stickers,” Zobel said.
The brewery made the announcement on social media:
“We got cease-and-desisted! SOMEBODY’S agency has a very soggy bottom, indeed. So, we’re cancelling the release of a certain berry stout that we named after a beloved octogenarian celebrity baker from England, and pouring thousands into a sophisticated rebrand. Stay tuned!”