It will be beers and cheers at fundraiser for Richmond Promise

East Brother Beer launches weekly music series
East Brother Beer Co. at 1001 Canal Blvd. in Richmond.

By Kathy Chouteau

Later this month, a golden opportunity will be afoot to drink beer in support of a good local cause.

The Richmond Promise, which helps Richmond youth earn postsecondary degrees and certificates, will host its “Cheers to the Promise” fundraiser Thurs., March 30 from 4-9 p.m. at East Brother Beer Co., during which “a portion of proceeds from beer sales made in the taproom will be donated to Richmond Promise,” per the organization. Richmond Promise said that East Brother Beer and its customers will have the opportunity to support “higher education access and success services for Richmond youth.”

Also that night, Richmond Promise will debut the “Promise Champion Awards,” a stakeholder awards ceremony during which the awardees will be honored for “their outstanding contributions to Richmond Promise and the advancement of our equity-driven mission,” said the organization.

The categories for the Promise Champion Awards this year include: The Trailblazer Award; Corporate Champion Award; Small Business Champion Award; Program Champion Award; Education Champion Award; and Volunteer Champion Award.

The Richmond Promise offered a sneak peek at some of this year’s inaugural recipients of the Promise Champion Awards, including: Jessie Stewart, inaugural Richmond Promise Executive Director (Trailblazer Award); Tom Butt, former Mayor of the City of Richmond (Trailblazer Award); Bill Lindsay, former Richmond City Manager (Trailblazer Award); East Brother Beer Co. (Small Business Partner Award); and Sally Kay, Regional Head of Public Policy and External Affairs, Amazon (Corporate Champion Award). According to Richmond Promise, a complete list of this year’s Promise Champion awardees will be announced before the event.

The Richmond Promise started in 2016 via a $35 million, 10-year investment by Chevron Richmond. The funds are part of a $90 million community benefits agreement between the City of Richmond and Chevron related to the $1 billion Refinery Modernization Project. 

East Brother Beer Co. is located at 1001 Canal Blvd. in Richmond. For more info about Richmond Promise, click here.