WestCAT’s Board of Directors unanimously approved offering free rides on all routes throughout September.
The agency’s free fares will occur as BART offers 50-percent discount on all Clipper fares during September. Other services connected to BART, including Tri Delta Transit, County Connection, and LAVTA, also opted to offer free fares as transit agencies aim to attract riders back to their system following the state’s June 15 reopening.
“Based on current ridership trends, [WestCAT] staff estimates the free ride promotion could result in a non-collection of approximately $93,000 in fares,” the transit agency’s staff said. This amount takes into consideration a potential ridership increase of 20% that such an incentive program can attract.”
