Norman Veloso hired as San Pablo’s director of finance

San Pablo launches ‘Scholarship Pilot Program’ for city youth
Photo credit: Mike Kinney

Norman Veloso, former administrative services director for the Town of Moraga, has been named the City of San Pablo’s new director of finance, the city announced today.

Norman Veloso (Photo courtesy of the City of San Pablo)

Veloso will replace City Finance Director Erick Cheung, who is resigning from his post on Jan. 20, 2022.

San Pablo City Manager Matt Rodriguez called Veloso “an accomplished municipal financial professional with an impressive background” that includes nearly 32 years of local government and private sector experience combined.

“He brings to San Pablo an incredible professional reputation in accounting and financial management, and possesses extensive experience in financial operational systems management, with a number of multi-service public agencies,” Rodriguez said. “He will bring a valuable dimension to our city organization and the city’s executive management team.”

Veloso served as a senior auditor with Price Waterhouse Coopers from 1990 to 1993, and earned a Bachelor of Science Degree in Business Administration with an emphasis in Accounting from San Francisco State University in 1990. From 1993 to 2015, he rose up the ranks in financial management positions with the City of Fairfield, then served as administrative services director for the City of Cotati (2015-2018) and Town of Moraga (2018-2021). Veloso is additionally a certified public accountant.

Veloso will officially start with the City of San Pablo on Monday, Jan. 3, 2022.