Richmond entrepreneur giving back in a big way this holiday season

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Richmond entrepreneur giving back in a big way this holiday season
The Vericool team prepares to fill their new consumer coolers - Ohana Cooler™ - with Christmas dinners for Richmond families (Photo: Business Wire)

Darrell Jobe had a difficult upbringing in Richmond, having been raised in a household impacted by drugs and abuse. And yet he has gone on to live a highly accomplished — and far cooler — lifestyle.

Jobe is the founder and CEO of Livermore-based Vericool, the first fully recyclable and compostable coolers, an environmentally friendly alternative to the non-biodegradable sytrofoam products that are increasingly being banned in U.S. cities.

Despite Jobe’s success, he hasn’t forgotten his roots.

On Dec. 23, Vericool is partnering with Antwon Cloird and local organization Soulful Softball Sunday to ensure that over 150 families in Richmond will receive complete Christmas dinners and gifts. The pre-identified low-income families will be served at Independent Community Church, 605 S. 16th St. in Richmond.

This isn’t the first time Jobe has reached out to assist Richmond residents. Cloird, the founder and director of Men and Women of Purpose, said he was contacted by Jobe about two years ago. Jobe went on to hire 16 formerly incarcerated individuals at his company as part of a prison recidivism and second-chance effort for local community members.

“It is heartening to see Richmond natives find success and continue to give back to their community,” said Cloird, who gave a shout out to Jobe during open forum at the Richmond City Council meeting.

Jobe envisions the charitable Christmas dinner and gifts giveaway to be an annual event.

“My family struggled when I was young – back to school and Christmas were those two times of the year I dreaded knowing we had very little and my mother struggled to make do,” he said in a statement.

He hopes to mitigate those feelings for other Richmond families in need.

Jobe is encouraging other businesses and individuals in the community to help support the effort. Vericool hopes to raise $19,000 by Dec. 15 for the dinner and giveaway event.

Those wishing to support the event are asked to mail donations to 7066 Las Positas Suite C, Livermore CA 94551, email info@vericoolpackaging.com or call the office at 925-337-0808 and ask for Tina.

To learn more about Vericool Packaging, visit here or follow the company on Twitter, Instagram, Facebook, and LinkedIn.

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