Richmond WIC to host celebration for World Breastfeeding Week


In honor of the 24th Annual World Breastfeeding Week, a number of events are being held countywide to raise awareness about the health benefits of breastfeeding for infants, mothers and communities.

Events are being held daily this week courtesy of Contra Costa Health Services (CCHS) and its partners.

In Richmond on Wednesday, Aug. 3, the Women Infants and Children Center at 100 38th St. (at Bissell Avenue) will host a free afternoon celebration from 1 p.m. to 4:30 p.m. that includes breastfeeding classes, games, community resources, free fruits and vegetables and a health fair, according to CCHS.

Adding to the fun will be line dancing, infant massage classes and a breastfeeding tea for friends and families of pregnant women, according to CCHS.

World Breastfeeding Week is celebrated in more than 170 countries to support a child’s nutrition in a safe, low-cost, natural, ecological and sustainable manner.

Below are other events happening around the county for the remainder of this week:

Tuesday, August 2
Concord WIC Program
2355 Stanwell Circle, Concord
The Concord WIC office will host an afternoon breastfeeding event from 1 p.m. – 4 p.m. with breastfeeding classes, community resources, free food, face painting, free books, clothes and diapers.  

Wednesday, August 3
Pittsburg WIC Program
2311 Loveridge Road, Pittsburg
The Pittsburg WIC clinic will celebrate World Breastfeeding Week between 1 p.m. – 4 p.m. with breastfeeding classes, community resources, free books, a photo booth, prizes from vendors and more.  Come join the fun!
Friday, August 4
Contra Costa Regional Medical Center
2500 Alhambra Ave, Martinez
Join us to celebrate breastfeeding as the natural and safe way to feed babies at Contra Costa Regional Medical Center from 10 a.m. – 2 p.m. CCRMC is in the process of becoming an official baby-friendly hospital and will provide information on the benefits of breastfeeding.

Saturday, August 5
Liberty Church of God in Christ
146 Alves Lane, Baypoint
If you are pregnant and African American come and enjoy free food and education as well as prizes at the Contra Costa African American Community Baby Shower from 9:00 a.m. – 3:00 p.m. Grandmothers, children and men that support pregnant women are welcome. A “Men’s Only Workshop” will include games, prizes and health screening. This event is sponsored by Los Medanos Community Healthcare District, A More Excellent Way Health and Kaiser Permanente.  Register by calling (707) 319-7489 or register online.

For more information on how breastfeeding is a key to sustainable development worldwide, visit


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