JayVon Muhammad says she opened a Burgerim restaurant in her home town late last month because, frankly, it’s needed.
Muhammad is a vegetarian and hasn’t been very enthused by her options when she joins friends at other local burger joints.
And so she decided to open the unique “fast casual” chain restaurant Burgerim alongside co-owners Cynthia Watkins, her aunt, and Watkins’ son William Watkins. Burgerim prides itself on allowing customers the ability to customize.
The restaurant at 2300 El Portal Dr. (located in the shopping center across the street from Contra Costa College), celebrated a soft-opening on Aug. 31 and a grand opening this past Wednesday with help from the San Pablo Economic Development Corp.
As of this writing, all but one of the 12 Yelp reviews about the young restaurant were positive.
“I chose Burgerim because of the ‘multiple burger’ option,” she said. “I am a vegetarian. What usually happens is I go out with my friends to eat and there is an option for a veggie burger, but it is not too good, because the venue is not designed for vegetarians.”
Burgerim accommodates vegetarians and meateaters alike.
“Burgerim offers nine patty choices and you can mix and match them, giving you the opportunity to have two or three different “mini” burgers at a seating,” Muhammad said. “These burgers include veggie (lentil) and a vegan (falafel) burger options. There are also salmon, turkey and four types of beef patties available.”
Muhammad said the reception so far “has been great. We feel supported.”
A bonus for the owner of this new business: the commute.
“I live in San Pablo, right behind the College Shopping Center,” she said. “I literally walk into my development behind Walgreens through a gate. The location is convenient and smart — being close to a college. I live here, and we needed more food options/variety.”