Richmond Main Street hosts spirited fundraiser at East Brother Beer

Richmond Main Street hosts spirited fundraiser at East Brother Beer
Photos courtesy of Zach Chouteau and the Richmond Main Street Initiative.

By Zach Chouteau

The Santa Needs a New Sleigh! FUN(draiser)held Thursday night at the East Brother Beer Co. Tap House brought a festive turnout of revelers to the Canal Boulevard venue for good cheer, top-tier beer and a great cause.

Highlighted by a Santa Photo Booth, line dancing, cool raffle prizes and an amusing ‘Ugly Holiday Sweater’ contest, the event was all about having fun—and raising funds for Richmond Main Street’s upcoming Downtown Holiday Festival on Dec. 13 at the East Bay Center for the Performing Arts.

Guest bartenders were on hand volunteering their time, with all tips (including those from the visiting Taqueria Esperanza food truck) benefiting the upcoming Holiday Fest.

Among those pouring East Brother’s tasty brews were Joey Schlemmer of the Richmond PD and ‘Boldness Coach’ Vaneese Johnson. Guests at the free event were given a raffle ticket for every dollar tipped, with some nifty prizes given away over the course of the evening that included a gift certificate to Your Way Pizza and a $150 party at the Albany Bowl.

Those on hand from the Richmond Main Street Initiative (RMSI), included Executive Director Amanda Elliott, who MC’d the affair, and Outreach Coordinator Alicia Gallo.

“We’re still crunching the numbers, but preliminary counts put attendance at about 150 and money raised from tips at $1,200,” Gallo informed the Standard on Friday morning.

For those unfamiliar with the RMSI, the organization is dedicated to revitalizing downtown Richmond through promotion, economic development and other efforts. The Downtown Holiday Festival hosted by RMSI is slated for Wednesday, Dec. 13, from 4 p.m. to 8 p.m. at the East Bay Center for the Performing Arts and will include caroling, Nutcracker performances and light refreshments.