Jada Holmes has been representing Richmond for far longer than the music video — “Reppin’ Richmond” — published on YouTube six months ago and swiftly amassed more than 12,000 views.
The artist known by her stage name “Jadah” started rapping before age 11, when she set up a recording studio in her garage and began writing and recording music. Soon enough, the Vista High graduate was booking shows — and her upward momentum has gone from performing at school and city functions to being invited to share a stage with Dej Loaf and others and meeting stars like Nicki Minaj after her Concord concert.
In 2014, her cleverness shined during her televised performance at the West Contra Costa Unified Board of Education’s Black History Month celebration. The same year, she performed for Richmond’s mayor at the Global Youth Service event and received thee best rap artist award.
She went onto being a special guest performer at a concert at the Jelly Belly Factory before recently being invited to open for Dej Loaf, although the concert was later rescheduled and then cancelled by the celebrity artist.
Last year, Jadah shut down the Summer Blast concert in Oakland. She’s also been contacted by producers of Lifetime’s hit TV show “The Rap Game” and was chosen among 500 submissions to compete on “Next Big Thing” hosted by Big Rich and celebrity judges Kida The Great, DJ Black Marc and Da Boy Dame.
The buzz is out after Reppin’ Richmond, but this spring you’ll hear from Jadah again: She is set to release her official music video to her original single “Talking Money.”
For aiding in her success, Jadah gives love to her engineer “K-Lou” Franklin, who has worked with N2DEEP, E-40, Mac Dre, the full No Limit roster and Snoop Dogg.
But she give the most love to Richmond, who has inspired her to be a “hard-hitting” rapper with the wit to shine a light on her city.
“Being an artist it gives me a voice to empower and uplift my community,” Jadah told the Richmond Standard. “I want to let people know we’re called the city of Pride and Purpose for a reason.”