Mar 22, 2016

The Pacific Coast Farmers’ Market Association (PCFMA) announced Tuesday that it has decided to discontinue the San Pablo Farmers’ Market, which was due to return this Spring.

The farmers market — which  started in 2012 and occurred Saturdays from Spring through Fall in the parking lot of San Pablo City Hall — failed to attract enough shoppers to make it viable, said Alyssia Plata, marketing and promotions specialist with PCFMA.

“The problem is sometimes customers want to come to a full market, but farmers don’t want to come to a market without many customers,” Plata said.

Plata added that an alternative may be coming to San Pablo. PCFMA’s sister organization, Fresh Approach, has been exploring the possibility of operating its mobile farmers’ market, Freshest Cargo, in the city.

“We have been working together in hopes of finding support and funding in order to continue providing the San Pablo community with access to fresh, local produce,” Plata said.

Freshest Cargo currently makes stops at Rubicon Programs at 101 Broadway in Richmond as well as in North Richmond in the parking lot on Chesley Avenue and Fred Jackson Way.

PCFMA operates some 60 farmers markets in the Bay Area, including in Richmond. It made a similar announced Tuesday about the closure of a farmers market that operated across the street from the Glen Park BART station in San Francisco. That market also struggled from a lack of enough shoppers, Plata said.

Photo of San Pablo Farmers’ Market courtesy of city of San Pablo


  1. There is a wonderful farmers market that is held every Friday at 24th & Barrett Av. Richmond. The Richmond Farmers market is open all day long and has the freshest, lowest price vegetables and produce in the Bay Area.

    Paul Brown | Mar 23rd, 2016
  2. Folks can also get their fill of fresh produce, baked goods, and lunch goodies at the Richmond Main Street Farmers’ Market: Wednesdays, 10am-2pm @ Nevin Plaza (13th St & Nevin Ave) in Downtown, May – November. (Market returns for another season on May 4.) Plus, the market has market match, a program that provides extra spending $ for CalFresh recipients.

    Alicia | Mar 25th, 2016

About the Author

Mike Aldax is the editor of the Richmond Standard. He has 13 years of journalism experience, most recently as a reporter for the San Francisco Examiner. He previously held roles as reporter and editor at Bay City News, Napa Valley Register, Garden Island Newspaper in Kaua’i, and the Queens Courier in New York City.