Deborah Moss was never interested in wearing a suit and commuting to an office every day, but the culinary entrepreneur knows the art of a good deal.
While selling products at a farmers’ market several years ago, the 50-year-old trained chef and Richmond resident said she took part in the merchants’ trade market. Along with selling products to customers, merchants typically trade products among themselves.
“I would trade for food all the time, every day getting something different,” Moss said.
One day she decided to take whatever fresh food items and ingredients she traded for and create dishes. Quiche seemed like an ideal canvas, as “you can combine a lot of foods,” Moss said.
Her quiches became an instant hit.
“I would bring those quiches to the farmers’ market to have people test them out,” she said. “People thought, they’re great, can we start buying some from you?”
Moss, who is originally from the Midwest, credits the Bay Area’s incredible access to fresh foods and ingredients for allowing her quiches to blossom.
“I couldn’t have done it anywhere else,” she said.
Moss says she feels lucky operate in Richmond, saying she sees a need for wholesome, affordable foods. She moved her company to the city a year ago.
“Richmond is just starting to blossom,” she said. “People want it here.”
Moss currently sells quiches to grocery stores, at farmers markets and caters. She hopes one day her quiches will be sold by a major grocery chain and enjoyed by people far and wide. She’s also offering catering services that go beyond quiches to include breakfast, brunch, lunch and dinner.
Anything to avoid having to work from a cubicle.
“I don’t want to be automated,” she said. “I want to be free to create with whatever is in front of me.”
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