Save Mart Supermarkets donates 12,000 pairs of socks to Richmond’s Bay Area Rescue Mission

Save Mart Supermarkets donates 12,000 pairs of socks to Richmond's Bay Area Rescue Mission

Richmond-based Bay Area Rescue Mission received a drop off Tuesday of 12,000 brand new pairs of socks courtesy of Save Mart Supermarkets, which operates Save Mart, Lucky and FoodMaxx stores.

At 11 a.m., 2,000 6-packs of socks were delivered via u-haul to the Rescue Mission’s donations drop-off center at 123 Macdonald Ave.

The donation was part of the effort by Save Mart to give 60,000 pairs of socks to centers serving homeless and needy people throughout the state and in Reno. The donation is being done to celebrate #‎GivingTuesday, during which individuals, businesses and organizations are encouraged to give toward charitable purposes.

HomeFirst Services in Silicon Valley also received 12,000 pairs of socks.

“Socks are an essential item,” Claire Wagner of HomeFirst Services said. “Keeping feet warm and dry is a difficult challenge when you’re homeless, and many people don’t realize what a health hazard it is to have feet that are cold, wet and dirty. In the middle of a very cold spell that necessitated us opening up our shelters early to house more people, this couldn’t have come at a better time.”

In addition to new socks, the Bay Area Rescue Mission received a $10,000 check from the Bank of America as part of #‎GivingTuesday.