Richmond mayor asks residents to fill out survey as part of effort to re-brand city

Mayor Butt warns voters to read proposed November initiatives before signing petitions

by Mayor Tom Butt

One of the top priorities I had coming in to office this year was to conduct a full scale branding and marketing. The study is underway and we are at a critical stage of the research. The goal of this study is to make sure that the way we represent ourselves as a city is reflective of our community and that we establish an image and improved reputation with our residents, neighbors, businesses and visitors.

Please take a brief moment to fill out this resident survey and help inform our research:

Your response will remain confidential and will be gathered directly by our consultants at  North Star Destination Strategies.

If you have any questions please feel free to contact my Chief of Staff at or 510-620-6503.

This post originally appeared in the mayor’s E-forum newsletter. For more information about the mayor’s branding and marketing plan, visit here.