Aug 17, 2015
1 comment

Forwarding a trend that has spread across the nation, a barber lounge recently opened on 23rd Street in San Pablo that offers patrons a number of fun and useful distractions as they await their turn for a haircut.

The Barber Lounge (TBL) at 1175 23rd St. offers customers the use of a pool table, dart board, TV, video games and complementary non-alcoholic drinks. For those looking to sneak in a bit of work or social media time on their laptops, WiFi is also available, owners say.

On Thursday, more than 100 people attended a ribbon-cutting celebration for the new shop, which has been open since July 13.


Attendees included representatives from the San Pablo Economic Development Corporation, 23rd Street Merchants Association and Moler Barber College, where TBL part-owner and success story Joaquin Delgado learned the trade.

“Barber lounges have become a recent phenomena, with more opening in communities across the country, each providing a unique level of service to a unique and growing clientele,” San Pablo officials said.

TBL part-owner Juvenal Virruete, a 10-year veteran barber, told us Monday the new shop is “all about customer service.”

In every barber shop, there is a chance the barber will run a few minutes behind schedule, but TBL wants to ensure that any delay will not dampen the visit.

“No matter where you are….if you treat your clients right, they’ll be back,” Virruete said. “We want you to feel welcome, like home.”

Last week’s ribbon-cutting celebration ended with a glorious cake fight:




  1. Hi Mike,
    Thank you so much for this wonderful article! Rosa from 23rd Street Merchants Association and us here at San Pablo EDC (Economic Development Corporation) put the grand opening together. I have another grand opening for Hornbill Burmese Cuisine next Thursday, Aug. 27th at noon in Sobrante Plaza (3550 San Pablo Dam Rd, Suite J) if you or other Richmond Standard reporters would be interested. There will be an owner-curated food tasting, free to the public. Thank you!
    Vivian Wong, Program Coordinator
    San Pablo EDC (510) 215-3206

    Vivian Wong | Aug 18th, 2015

About the Author

Mike Aldax is the editor of the Richmond Standard. He has 13 years of journalism experience, most recently as a reporter for the San Francisco Examiner. He previously held roles as reporter and editor at Bay City News, Napa Valley Register, Garden Island Newspaper in Kaua’i, and the Queens Courier in New York City.