Aug 28, 2015

Influential, deep-pocketed groups are reported to be behind efforts to repeal or maintain Richmond’s recently passed rent control and just cause eviction ordinance.

The ordinance, which passed City Council Aug. 5, has incited heated debate in the streets and on social media. Now, a petition to suspend the ordinance and let voters decide on the policy is being passed around town, fanning flames of supporters and opponents. Powerful backers on both sides of the issue are accusing each other of deliberately misinforming residents.

Over the weekend a petition began circulating in the city calling for a referendum to repeal the ordinance. If about 4,100 signatures are collected and verified, the ordinance will be suspended. City Council will then have to choose whether to repeal the ordinance or to place it on a ballot for voters to decide.

Soon after the petition began circulating, rent control advocates, including the Richmond Progressive Alliance (RPA), cited complaints from residents of petition workers either misleading residents or flat out lying about the policy in order to obtain a signature. Allegations included petitioners telling residents the petition was in support of rent control. Petitioners are paid per signature by Pacific Petition, a San Francisco-based company, according to the Contra Costa Times.

Not all petitioners have been giving misleading information, however. Mayor Tom Butt, who is opposed to rent control, said the petition itself is accurate and he encouraged residents to read it before signing. The mayor also says petitioners are passing out accurate talking points.

The California Apartment Association, a powerful lobbying group representing the state’s landlords, is presumed to be behind the petition, although backers have thus far remained anonymous. For advocates of rent control, this has stoked fears about deep pockets influencing Richmond politics.

If this petition were circulated by volunteers, people who believe in what they are doing, I could respect that as part of democracy in action,” wrote Mike Parker, an RPA member, in a Facebook post, according to the Times. “But the fact that increasingly our referendum and initiative process belongs mainly to folks who consider $50,000 chump change should be of concern to everyone.”

Money and influence, however, are coming from both sides. In reaction to the petition, the powerful local chapter of the Service Employees International Union (SEIU), which has more than 45,000 members in Northern California including Richmond city employees, paid for automated calls to residents warning them not to sign the petition. Sources estimate the calls likely cost a few thousand dollars, while the petition drive may cost in the tens of thousands.

SEIU has been a major supporter of rent control from the onset along with other unions, such as AFSCME Local 3299 and California Nurses Association. The effort has also had the support of various community groups and tenants rights advocates, such as the Alliance of Californians for Community Empowerment and Tenants Together.

Rent control advocates have also been accused of deceptive advertising. The Richmond Standard received an audio file with the robocall stating petitioners are being paid $6 per hour, when at the time the RPA reported elsewhere they were getting $6 per signature. Since then, the rate per signature has apparently increased to $12.50, according to the Times.

The RPA also passed around a flier containing misleading information about rent control, stating it protects 25,000 renters from excessive rent increases when it actually protects less than 10,000. The flyer also suggests suspending the ordinance could cost the city $200,000, but that would only be the case if a special election was required. If the petition succeeds, the issue would most likely be placed on ballot during the regular election cycle in November 2016.

Jeff Wright, a Richmond native, El Cerrito-based real estate broker and outspoken critic of rent control, says the RPA inaccurately depicts the issue. He says he agrees with the RPA’s Parker about the need for a representative form of government, and says the RPA should invite the possibility of the policy going before voters as part of the democratic process.

“The proponents of rent control are always trying to present themselves as having an ‘exclusive right’ and sole ownership of the moral high ground,” Wright said. “However, the information that they distribute is often highly ‘suspect’ if not flat out incorrect. ”

For a breakdown of the complex ordinance, visit here. To view the ordinance itself, go here.


  1. I’m having a tough time wrapping my mind around some of the arguments being made here.

    The pro rent control people try to belittle the petition canvassers because they’re being paid to gather signatures. But their own people state in their robocalls that they are paid employees of SEIU 1021 PAC.

    It’s similar to their argument last fall when they were bad mouthing the opposition because they used billboards but their own people also had billboards.

    Maybe it’s not that they object to using paid operatives (or using billboards), it’s that they object that the opposition has deeper pockets and is willing to spend more money to fight for their cause.

    The opposition also claims that the anti-rent control advocates are spouting erroneous information (except they call them “lies”). But when they hand out written arguments that are false, they just “erred”–no lies from their camp.

    Thank goodness we have The Standard and Radio Free Richmond to offer more accurate information. [The West County Times seems to have a bias and the information they’re putting has the taint about it that suggests that they went to the Fox News School of Journalism to learn their own version of Fair and Balanced reporting.]

    Don Gosney | Aug 28th, 2015
  2. This

    licia | Sep 3rd, 2015

About the Author

Mike Aldax is the editor of the Richmond Standard. He has 13 years of journalism experience, most recently as a reporter for the San Francisco Examiner. He previously held roles as reporter and editor at Bay City News, Napa Valley Register, Garden Island Newspaper in Kaua’i, and the Queens Courier in New York City.