Forwarding a trend that has spread across the nation, a barber lounge recently opened on 23rd Street in San Pablo that offers patrons a number of fun and useful distractions as they await their turn for a haircut.
The Barber Lounge (TBL) at 1175 23rd St. offers customers the use of a pool table, dart board, TV, video games and complementary non-alcoholic drinks. For those looking to sneak in a bit of work or social media time on their laptops, WiFi is also available, owners say.
On Thursday, more than 100 people attended a ribbon-cutting celebration for the new shop, which has been open since July 13.
Attendees included representatives from the San Pablo Economic Development Corporation, 23rd Street Merchants Association and Moler Barber College, where TBL part-owner and success story Joaquin Delgado learned the trade.
“Barber lounges have become a recent phenomena, with more opening in communities across the country, each providing a unique level of service to a unique and growing clientele,” San Pablo officials said.
TBL part-owner Juvenal Virruete, a 10-year veteran barber, told us Monday the new shop is “all about customer service.”
In every barber shop, there is a chance the barber will run a few minutes behind schedule, but TBL wants to ensure that any delay will not dampen the visit.
“No matter where you are….if you treat your clients right, they’ll be back,” Virruete said. “We want you to feel welcome, like home.”
Last week’s ribbon-cutting celebration ended with a glorious cake fight: