Jan 15, 2015
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Botto Bistro, the Richmond restaurant that gained national attention from its war against Yelp, has not let up in its attack.

Last year, the Point Richmond Italian restaurant gained fame after we reported that its owners had been encouraging its diners to post negative reviews about their eatery on Yelp. The one-star reviews make it quite difficult for potential patrons to know whether any negative review is honest, a rather brilliant strategy to counter authentic negative reviews.

At the time, Botto Bistro was offering 25-percent discounts to patrons who left one-star reviews.

Today, the restaurant has upped the ante by offering a 50-percent discount on pizza to those who show a screenshot of a negative, one-star review. Hat-tip to the San Francisco Chronicle to reporting this latest discount first.

The restaurant also released a New Year newsletter blasting Yelp and its reviewers:

“We really want to apologize to the Yelpers. We did not realize that Yelp was created for humanitarian purposes. To help the less fortunate, the ones left behind. All these people with no real friends and tons of personal issues, living a sad and lonely life, unheard and uncared for…the ones sitting on the bench of the world, the invisible ones and the sometimes unfairly wanted.
“Finally they have Yelp! They can open the site and see Steve with 500 written reviews, wow, one hundred followers, double wow, complaining to the world that his pasta did not came (sic) with a garlic bread and have everyone clapping their hands…wow, you go boy! You tell them about that garlic bread!
“Steve has no girlfriend, no job, no real friends, no chance…but hey he has 500 written reviews and an Elite badge from Yelp, that is priceless to him.”



About the Author

Mike Aldax is the editor of the Richmond Standard. He has 13 years of journalism experience, most recently as a reporter for the San Francisco Examiner. He previously held roles as reporter and editor at Bay City News, Napa Valley Register, Garden Island Newspaper in Kaua’i, and the Queens Courier in New York City.