Nov 25, 2014
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Richmond-area residents have plenty of local options this Black Friday.

Financial website WalletHub ranked 22 major U.S. retailers by their average markdowns on Black Friday, surveying 5,525 deals from ad scans.

Six of the top 10 retailers in terms of average percentage of discounts have local stores, including JCPenny (Hilltop Mall); Macy’s (Hilltop Mall); Sears (Hilltop Mall); Walgreens (Richmond, San Pablo); ACE Hardware (Richmond, El Cerrito) and Staples (El Cerrito).

Other locally-located stores falling lower on the average discount list include RadioShack (Richmond, San Pablo); Target (Richmond); CVS Pharmacy  (Richmond); Walmart (Hilltop) and Big Lots (San Pablo).

JCPenney is offering an average discount of 65.44-percent, the highest, while Costco had the worst average markdowns at 21.14-percent.

Here’s WalletHub’s full list:


 Top 5 rankings by merchandise typeblackfriday.11-25blackfriday.11-25-1blackfriday.11-25-2


About the Author

Mike Aldax is the editor of the Richmond Standard. He has 13 years of journalism experience, most recently as a reporter for the San Francisco Examiner. He previously held roles as reporter and editor at Bay City News, Napa Valley Register, Garden Island Newspaper in Kaua’i, and the Queens Courier in New York City.