Jul 22, 2014
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Richmond resident and entrepreneur Rosa Robinson, owner of Sweet Dreams Bake Shop, was the star of a great write-up on the For Richmond blog Tuesday.

After being laid off from her fifth job in three years, according to the nonprofit, Robinson had a “dream about cakes” that led her to becoming a pastry chef without formal training. She started her business last year on a leap of faith, but she also dove in with a sound strategy:

“She has learned along the way by never turning down an order for lack of knowledge,” For Richmond reported. “Anytime a new baking challenge has arisen, she has taught herself how to make it—with delicious results.”

The Richmond Standard noticed her talent earlier this year when we posted a photo of a cake that looked strikingly similar to a Louis Vuitton purse. She has also made cake-versions of high heeled shoes, cars and “anything her clients can dream up.”

“One of the highlights of her new-found career was baking a Neapolitan cake for Justin Timberlake for a big fan’s birthday—an opportunity that arose from a connection she had at Clear Channel Radio in San Francisco,” For Richmond said.


Believe it or not, this Louis Vuitton is actually dessert.


About the Author

Mike Aldax is the editor of the Richmond Standard. He has 13 years of journalism experience, most recently as a reporter for the San Francisco Examiner. He previously held roles as reporter and editor at Bay City News, Napa Valley Register, Garden Island Newspaper in Kaua’i, and the Queens Courier in New York City.