Authenticity of ‘The Riches’ inspires Gizzle McFly’s music

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Gizzle McFly's flow is raw and gritty but also smart, confidant and hopeful - and so it's no surprise that the rising rapper calls Richmond home.

Gizzle McFly’s flow is raw and gritty but also smart, confidant and hopeful – and so it’s no surprise that the rising rapper calls Richmond home.

“Richmond influences my music in a way like no other,” says the artist, whose government name is Reggie Hilliard. “The authenticity of the people and the feeling of the streets is beautiful. That is what I like to capture and who I like to speak to. Real, authentic, genuine folks.”

Gizzle McFly’s latest album, “Magnum G.I.: The Complete First Season starring Gizzle McFly,” released in November, and he also put out two solo projects in 2012, including “Gizzle Tucker Must Die” and “South Richmond: Story Of Gizzle Lamp.”

He grew up in Richmond until high school, predominantly hanging out in Richmond’s south side, in the area of 26th Street and Cutting Boulevard. In high school he moved to Seattle “to get away from the distractions and things that were pulling me in the wrong direction.”

He returned to the Bay Area after earning his high school diploma.

“Home sweet home,” Gizzle McFly said.

Check out his music and support yet another example of the incredible music coming out of “The Riches.”

WARNING: THE LYRICS AND THEMES CONTAINED IN THIS VIDEO IS NOT SUITABLE FOR CHILDREN.

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