Andrew Soloff, owner of Richmond’s Rubicon Bakery, was profiled Friday in an article in the Christian Science Monitor.
The article credited Soloff with successfully rescuing the bakery at 154 S 23rd St., which opened in 1993 to provide jobs and training to former inmates, street dwellers and addicts.
Soloff reportedly took a large risk when he purchased the bakery when it was failing and had 14 ex-con employees. He transformed it into a profiting business with 105 full-time workers, the article said.
Soloff bought the bakery from Rubicon Programs on the condition that he continue to hire “hard-to-place” workers. He fell in love with that mission and ended up with plenty of hard-working, loyal and effective employees.
“Stoloff concedes that hiring ex-cons might not appeal to every business owner. But he encourages businesses to consider how trusting people and letting them prove themselves can reap huge rewards,” the Christian Science Monitor article stated.